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consumer insights - co-creation - creative approach to qualitative studies


Our Expertise

A creative approach to qualitative studies

  • Creative starting from the design of methodologies ad hoc which are adapted to your objectives, your deadlines and your budget.
  • Creative when it comes to animating: our animation methods are reflexive, use projective techniques to go beyond rationality and regular thinking.
  • Creative thanks to deep and dynamic analysis that anticipate trends and mutations. Beyond witnessing, we identify potentials and opportunities for the brand, the product or the institution.
  • Creative when it comes to finding solution and innovative products, even new answers to the consumers’ insights, new ways of advertising. All this, during interactive work methods with clients, agencies and firms.
  • Creative with the way we provide feedback, to nurture co-creation with our clients and formulate operational recommendations.