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consumer insights

We explore for you

We explore with a fresh new look in order to :

  • Get knowledge of the potential and values of your brand
  • Understand the motivations, the expectancies, the behaviors of the users and consumers
  • Analyze the mechanisms that drive these motivations
  • Research consumer insights
  • Spot the subtle signals that allow us to somewhat anticipate future trends
  • Identify what prevents consumers from accepting products and services and define the leverage that triggers acceptance and desirability.
Our tools
  • Focus groups, triads, projective interviews, progressive room interviews, online or over the phone with consumers, prospects and trendsetters
  • Observations and in situ interviews
  • Blog analysis
  • Semiology