We explore for you
We explore with a fresh new look in order to :
- Get knowledge of the potential and values of your brand
- Understand the motivations, the expectancies, the behaviors of the users and consumers
- Analyze the mechanisms that drive these motivations
- Research consumer insights
- Spot the subtle signals that allow us to somewhat anticipate future trends
- Identify what prevents consumers from accepting products and services and define the leverage that triggers acceptance and desirability.
Our tools
- Focus groups, triads, projective interviews, progressive room interviews, online or over the phone with consumers, prospects and trendsetters
- Observations and in situ interviews
- Blog analysis
- Semiology